4 Pillars of an Effective SEO Strategy

Introduction

Don’t let SEO overpower you. Focus on the 4 main pillars of an effective SEO strategy- technical SEO, On-site optimization, Content creation, and High-Authority link building.

It is easy to lose in the SEO rabbit hole because search engine optimization (SEO) can be complicated and sometimes overcomplicated.

This article will help you to cut through the noise and focus on key pillars of SEO to improve your visibility and get the desired results in 2024 and beyond.

The Four Pillars of SEO

The four key areas that the business owner should focus on are:

Technical SEO:
How well your content crawled and indexed by search engines.
Content:
Having the most accurate and satisfactory answers to a prospect’s questions.
On-site SEO:
It includes the optimization of the content and HTML.
Off-site SEO:
Off-site SEO includes building authority to increase goodwill, visibility, and ranking.

By following these steps procedurally, you can improve your website’s ranking, visibility, and engagement from organic search on Google SERP.

1. Technical SEO

Technical SEO can seem dispiriting sometimes. But this needs to make sure that your content should be crawled and indexed by search engines.

You have to take care of the content management system you use and the Google Search Console can help you understand the technical makeup of your site.

The main areas you should focus on here are:

Crawl: Can a search engine explore your content or website.
Indexing: Is it clear which page the search engine should index?
Speed: Is your website speed fast and doesn’t take too long to load.
Mobile: Is your website mobile-friendly or provide a good mobile experience?
Technology: Is your website search engine friendly?
Hierarchy: Is your content well organized?

If you are a small business owner owning a website in Tacoma then you have to keep checking about your technical SEO and if you have a website with lots of pages then technical SEO becomes mandatory.

2. On-site SEO

After technical SEO you have to focus on optimizing your content on your site.

1. Structural Optimization: To improve your website’s visibility on Google, it’s important to structure it in a way that helps Google understand the relevance of each page. Think of your website as a filing cabinet where the cabinet represents your website, the drawers represent the sections, and the folders within each drawer represent the pages. This way, Google can easily navigate through your website and understand the purpose of each page.

Then, you should be able to draw a rough sketch of your website and understand how everything relates to each other.

Home
Services – Service A, Service B
Location
Team – Department -Team members
About Us
Contact

In this way, you can get a rough idea of your website, and hopefully Google. By structuring your website in this way, you provide Google with context about a page before it even analyzes it, effectively setting the stage for optimization.

2. Page-level Optimization: For doing page-level optimization you have to optimize individual pages. The main areas to focus here are:

Keyword Research: You have to understand the language of your target audience, and according to search volumes you can use the searches as keywords in your content. For example: If you are writing for Tacoma SEO then what can be a good keyword to use in the keyword? You can use Tacoma SEO company, Tacoma SEO agency, or SEO Tacoma as a keyword in your content.
Descriptive URLs: Ensure each URLs is simple and descriptive. You can use location and important keywords related to your services; this will help search engines understand your business.
Content Optimization: Optimize your content by using relevant keywords and variations in your page copy.
Meta Descriptions: Craft meta descriptions like ad copies to increase click-through-rate.
User Experience: Ensure your website is user-friendly, with fast page loading speed and designing of the website
Strong Call to action: Use a strong call to actions that provide users with what you offer and attract them.

If you have properly organized your website, then optimizing the pages on your site becomes a straightforward process. One way to go about it is to create a list of all the pages on a spreadsheet and specify the keyword you want to optimize each page for. Several tools are available that can help you evaluate how well a page is optimized for a particular term, which can assist you in the optimization process.

Don’t think it is a one-time process, once your page is indexed, you can know much more about your website from the Google search console on which keyword your website page ranks and help to refine your optimization at a page-by-page level.

3. Content Creation

“Without high-quality content, a website is nothing but a hollow shell. It is the content that provides value to your visitors and keeps them engaged. The importance of content cannot be overstated, as it is the backbone of any successful website. Content is king, is it right? It’s true in a way. Your website just helps to wrap up your content. Your content tells the prospectus what you do, what you have done, and why some other business should choose you. SEO is crucial for each type of content in different ways.

If you are running a service business, then you can break your content into four parts:

Marketing content
Service content
Credibility content
Business information

4. Off-site SEO

In the end, all SEOs want to come at one point, authority building. Authority building is crucial for getting organic traffic and rankings.

But link building is not about building more, more, more, and more links, link- building should be focused on quality over quantity. It means we need to create backlinks from relevant sources. In simple terms you have links where it makes sense for you to have links.

Natural links will be the backbone of your link-building efforts. For example; Wikipedia has millions of links and they have never done link building, these all are natural links because of the informative content they provide.

Why do you need to hire an SEO Agency for your business in Tacoma?

SEO practices mentioned above require experts to get done. SEO Companies help businesses in many aspects:

Increase visibility
Improve brand recognition
Keyword ranking
Content management
Drive more traffic
Increase leads and sales

Relevant Marketing Solutions is the #1 SEO Company in Tacoma, serving many happy clients worldwide. Our experts are dedicated to helping your business to improve your visibility and ranking on search engines.